If you're looking for something as cozy as the hugs your mom used to give you, look no further. Patagonia's Better Sweater is here and it's warmer than ever. With the cooler months drawing near Patagonia tasked us to create something that described all the reasons why it's...better. From the new recycled fabric, to the improved pattern that saves on the amount of fabric used per sweater, Patagonia is on a mission toward a 100% recycled sweater. We couldn't be more happy to be a part of that mission. Client: Patagonia Directed by: Oddfellows Creative Direction: Chris Kelly, Fabian Molina Producer: Kaitlyn Mahoney Associate Producer: Solana Braun Design: Joyce Liu, Yuki Yamada, Caroline Choi, Sofie Lee Animation: Tyler Morgan, Jon Riedell, Nicole Stafford, Romain Loubersanes, Tony Holz, Lykke Dalum, Chrissy Fellmeth, Fabian Molina Music: Sonosantus